“Made in China”  lost its novelty(新颖)long ago．The label has become 1 in much of the world，stick to shoes，toys，clothes and a host of other items produced for global companies．What is novelty,  however,  are China．made goods __2__ under Chinese brand names．Only a handful of Chinese firms so __3__ have the money and the management technique to establish international__4__．Most of the vast companies are struggling to get even national recognition．But the pioneering companies which have started exploring overseas market might be 5 as on the beginning of something big．

     Some__6__ that individually，with the help of enterprising local management or eager multinational partners wanting to add new products to their stable，Chinese brands could become a global phenomenon within a decade，marketed on quality and foreign appeal，as __ 7__ as competitive pricing． 

     The concept of Chinese brands has been evolving through the 1990s，but is now getting__8__ attention at home．Although the domestic market is still robust，a handful of__9__enterprises，or SOEs，including listed Chinese companies，are now looking to establish international brands because they believe the quality of both their products and their management has ___10___．Chinese joint ventures think their products can compete on quality with foreign brands anywhere，while enjoying the advantage of being perceived as exotic． 

A．well

B．companies

C．less

D．far

E．regarded

F．that

G．believe

H．greater

I．named

J．improved

K．state-owned

L．widespread

M．sold

N．brands

O．looked